Everything You Always Wanted to Know About Investing (And Never Dared to Ask)

A four-session seminar in English

We all learn how to make money.
We should learn how to invest it.

Investing can raise questions at any stage, from deciding what to do with your first savings to reviewing investments you already hold.

This short, practical seminar explains the key principles of investing in clear, accessible language and offers a framework for making informed decisions about your money. No professional background in finance is required.

No complicated mathematics. No stock-picking tips. No promises of getting rich quickly.

REGISTER HERE

What you will learn

The seminar is based primarily on the ideas presented in Jonathan Clements’s How to Think About Money and John C. Bogle’s The Little Book of Common Sense Investing. These two books provide its guiding framework: first, how to think sensibly about your money, and then, how to invest it sensibly.

How the stock market really works
What you're actually buying when you buy a share — and why owning businesses differs from betting on prices.

Why it's so difficult to beat the market
And why some of the world's most successful investors recommend a surprisingly simple approach.

The extraordinary power of compounding
Why time may be the most powerful investment tool you possess.

Why costs matter so much
How seemingly small fees can destroy a surprisingly large part of your long-term wealth.

The world of ETFs
What exchange-traded funds (ETFs) are, how they work, and why they've become one of the most important innovations in modern investing.

Diversification
Why putting your eggs in many baskets may be one of the simplest, most powerful decisions you can make.

The psychology of investing
Why intelligent people make irrational decisions — and how to avoid the traps. Drawing on the work of Daniel Kahneman and Richard Thaler.

How to pick the right investment manager
How to assess an investment manager's approach, fees, performance and fit with your goals.

How to build your own investment strategy
A simple, disciplined approach that doesn't depend on predicting tomorrow's market.

What the experts say

Who should attend

• People with savings who are not sure whether to invest or not
• Those who already invest and want to make more informed decisions
• Anyone who finds investment terminology confusing
• People who want to understand ETFs and index investing
• Younger adults looking to build a foundation for long-term investing
• People approaching retirement who want to understand their investment options

The seminar's promise

You will not leave with a list of “hot stocks.”

You will leave with something more valuable: a framework for thinking about your money.

Seminar details

Instructor

Jack Florentin
MBA, Columbia Business School | Founder & CEO, EBITS Consulting

Jack Florentin studied at Columbia University and Columbia Business School, where he earned his MBA. He has run his own businesses for more than 40 years, with extensive experience in business and financial consulting — as founder, president and CEO of Sarah Lawrence S.A. from 1981 to 2019, and since 2019 as founder and CEO of EBITS Consulting, providing services in business valuation, corporate strategy and business development.

For the past eight consecutive years, he has taught Business Strategy: Competition Demystified at Anatolia, based on Bruce Greenwald's approach to competition. His interest in investing isn't merely academic: for 15 years he has personally invested and managed his own savings, gaining first-hand experience with the opportunities, risks and decisions individual investors face, alongside work with professional fund managers. Jack Florentin is a trustee of Anatolia College.

Registration

To register, complete the registration form. A representative of the Anatolia Professional Development Center will contact you with details about registration and payment.

REGISTER HERE

Program Fee: €350
The program fee includes a physical copy of Jonathan Clements’s book "How to Think About Money".

Special Pricing
Early Bird (for registrations by 11/11/2026): €300

The program will be delivered in person at the Anatolia American University U.L.E. campus.

Upon completion of the program, participants will receive a certificate from the Anatolia Professional Development Center.

More information

For more information, contact the Anatolia Professional Development Center on +30 2310 398430 or at This email address is being protected from spambots. You need JavaScript enabled to view it., mentioning the investing seminar with Jack Florentin.