BS and BSc (Hons) in Business Administration - Marketing

Brief Description

The undergraduate program in Business Administration includes four (4) concentrations 1) Entrepreneurial Management, 2) International Business and Finance, 3) Tourism and 4) Marketing. Students can declare their concentration in their second year of studies. The program is characterized by a strong foundation in the fundamentals of Business Administration with courses in management, finance, entrepreneurship, tourism management and marketing. Students receive hands-on training in all of the above areas through extensive laboratory activities in all courses.

Marketing is a critical function for all business since it involves the closest contact with customers. Marketing managers identify who a firm’s customers are, what they need, and how the firm can best satisfy that need. As a result, this discipline plays a large role in creating profits for a business. Many successful marketing managers achieve high positions within an organization. Marketing graduates may find professional opportunities in sales, market research, retailing and advertising. More experience brings advancement to marketing management, market analysis, and consulting.

The BSc (Hons) in Business Administration - Marketing is validated by The Open University.

Useful Links

For more information, please refer to the Student Handbook for Business Administration (Open University)

Learning Outcomes

The program aims to:

  • Develop students understanding, knowledge, skills, abilities, competencies, values and where possible experience relevant to the field of Business Studies.
  • Encourage students' intellectual curiosity and broaden their knowledge horizons.
  • Enable students to respond to international developments while ensuring their impact on the business community in Greece and SE Europe.
  • Provide education linked to a range of career opportunities in the Business sector through a program that combines both theory and practical application of skills.
  • Develop the intellectual capacity of students and enhance their research skills and entrepreneurship, enabling them to continue their academic studies or to be employed in appropriate positions in the field of their choice.
  • Enable students to understand the theories, policies and practices of the business world.
  • Equip students with the knowledge and skills needed to become productive citizens.

Degree Requirements

The minimum duration of study leading to the award of the undergraduate degree in Business Administration is set at four (4) years, which includes the time required for the preparation and evaluation of the undergraduate thesis. The curriculum consists of four (4) course levels: Enhancement (credit bearing), Level 4, Level 5, and Level 6. Each level includes eight (8) courses. To obtain the degree, students are required to complete 40 courses, including one (1) free elective. In the last three (3) terms, students may participate in the Practicum course (Practicum 300). The undergraduate thesis is carried out in the final year of study.

The first two years are common to all concentrations.

Major Requirements

Year 1

• Management 101
• Economics 101
• Mathematics 101
• English 101
• English 102
• Economics 102
• Mathematics 115
• Computer Science 101
• Psychology 101
• Philosophy 203

Year 2

• Accounting 101
• Marketing 101
• English 204
• Philosophy 101
• Computer Science 192
• Accounting 102
• Computer Science 151
• History 120
• Politics 101
• Computer Science 360

Year 3

• Management 201
• Marketing 200
• Finance 201
• Business Management 241
• Enhancement course
• Research Methods 299
• Marketing 214
• Computer Science 201
• Statistics 205
• Enhancement Course

Year 4

• Management 322
• Management 312:
• Marketing 324
• Marketing 330
• Enhancement course
• Management 323
• Marketing 318
• Marketing 320
• Marketing 301
• Enhancement Course

Enhancement courses

• Nutrition 130
• Art 120
• Art 130
• Computer Science 306
• Computer Science 312
• Computer Science 325
• Computer Science 412
• Computer Science 422
• Computer Science 450
• Practicum 300

Any course offered in the Anatolia University catalog can be taken as a free elective

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